Business executives discussing with their colleagues on whiteboard during meeting at office

Trends Web Design 2019

Trends in Mobile and Web Design 2019

Designing web applications, websites, online stores and their mobile versions, as well as mobile applications, has its hot topics as every other industry. Every year trends change and to create a project in line with the latest standards, you need to know what is now on the top in online and mobile design.

Trends in Design 2019

According to trendsetters, UI / UX specialists, graphic designers and creators of web and mobile applications in 2019 the following things are fashionable:

  • Bold, vivid colors: this is a trend that was already known in 2018, but this year it will intensify. The colors are to be even more bold and saturated.
  • Custom illustrations: it is commonly known that custom-made illustrations convert seven times more online traffic than stock photos. A unique, interesting illustration full of vibrant colors can attract customers.
  • Asymmetry: break off with harmony, but not in the name of chaos – choose asymmetry, which can also introduce a bit of compositional order.
  • Animations: small animations in the advertisement or in the application encourage interaction. They work especially well as a gentle passage from one illustration to another or as a transition of sections. A small thing that makes a difference.
  • Gradients: a hot trend in 2017-2018 will stay with us for another year.

Augmented reality: this trend slowly penetrates into the world of design of web and mobile applications. An option for advanced players, but it is definitely one of the trends of the future.

Pictures that look natural: another proof that the era of stocky, boring photos is coming to an end. The graphic designers are now looking for interesting, natural-looking photos that are supposed to fulfill the role of stock photos, without looking like ones.

Micro interactions: tiny animations in a mobile application that create subtle visual effects. Even the smallest element of the UI can hide animation.

Background videos: a video in the background of a website or an application improves the conversion rate, as research shows. The video transmits important content in a few seconds and encourages the user to stay on the site.

3D illustrations: this type of illustration has been booming for a few years and this will not change in 2019.

  • Bold fonts replacing images: typography starts to take on an increasingly better position in design. Bold, unique fonts can successfully replace images.

  • Single page: it seemed that scrolling endlessly of the website would cease to be fashionable, but here comes a surprise. Single pages are making a comeback, as used by an increasing number of website designers.

  • Surrealistic design: crazy designs for crazy times. Abstract, surreal pictures are a trend that is growing in strength.

  • Data visualization: infographics, data maps and more. Nothing makes the users aware of the significance of the data so much as its visualization. This is a simple way to transfer the maximum amount of content.

  • Split screen: usually in half, that is, an aesthetic and ascetic screen divided into two panels with different content and images. It is especially useful in mobile applications, from which this trend is derived.

  • The greater role of the text: it is true that the image is worth 1000 words and it seemed that picture communication has completely displaced words, but the text is staging a great comeback this year. The right typography is crucial here, because with the eye-catching font, the text has a chance to reach the recipient and better convey specific information than pictures.

Simple Plan always follows the trends like a rabbit down the rabbit hole, and implements them in clients’ projects, as long as they match their specifics, requirements and expectations.


Colleagues working at a desk

Online Marketing Plan Activities

Why Is It Important To Plan Online Marketing Activities?

The basis of online activities in terms of brand design should be a well-thought-out, tailored to the customer’s needs plan that takes into account the trends and realities of the market. Without a plan or marketing strategy, the steps aimed at increasing online sales will be misguided, and the money invested in the development of the website or store will go to waste.

Strategic Planning

Years of experience have taught the Simple Plan’s team not to act without a specific plan. Often does it happen that during the audit of a website or an online store, we notice numerous errors in their design. Technical errors, solutions and design not user-friendly, marketing banners that do not sell, lack of appropriate cross-selling or up-selling sales mechanisms – if we find faults of this type, we already know what has gone wrong. There was no plan and the company acted in the dark.

A Design Thinking Method: Stages

At Simple Plan, when planning and implementing activities in the field of brand design, we follow the Design Thinking method, which helps determine the preferences of end customers. It consists of the stages:

defining, or identifying the potential of the brand, the difficulties encountered by clients when using the services of the competition, defining the target group and marketing goals, sketching the schedule of activities and budget,

brainstorming, i.e. gathering as many unique solutions as possible to meet marketing goals and usability criteria, and then reliably evaluating them and selecting the best options,

development of a prototype, that is creating functional mock-ups that are a visualization of selected solutions,

implementation of solutions.

In the first step, the Design Thinking method focuses on the analysis and planning of activities and the definition of strategy goals. Proper preparation of these foundations of the project determines its success.
The Analysis

A good analysis must take into account the brand’s capabilities and limitations, its business model, general objectives of the company, as well as external conditions, competition and the target group of customers. First and foremost, it is necessary to examine the target group as widely as possible: interests, age, social status, goals in life, place of residence. All this can be important for forming a marketing message focused on a given group. An equally important element is to examine the competition and establish its advantage over the analyzed brand. The analysis is in the first place tedious work, but after collecting the data comes the time for their creative use. It is not enough to draw up a customer profile or understand the scheme of operations of competitors, you need to know how to reforge this information into brand branding activities.

Marketing Goals

Objectives should be measurable so that they can serve as a reference point in controlling the effectiveness of the implemented solutions. So rather not: increasing the brand’s visibility online, but: increasing the number of users by 20% in half a year. It is worth setting both short and long-term goals.

Benefits of a Good Marketing Plan

What added value does a well-prepared strategy give in the process of creating an online brand? First of all, it allows to:

recognize the company’s capabilities and potential to use in activities,

identify internal and external threats and avoid them,

define the tools and method of implementation,

save time and money, because it indicates the most optimal solutions.

Sketching a marketing strategy is a multi-stage process requiring both deep analytical work and a creative approach. But it certainly pays off!